TAM Media Research has been at the receiving end of the flak from broadcasters over viewership data for far too long. The television audience measurement company, has finally set up a dedicated desk for vigilance, investigation and crime detection.
TAM has roped in Ravi Ratanjankar as head, Vigilance & Corporate Risk Mitigation, in a bid to further fortify its TV Panel Home Security process. Ratanjankar is a President’s medal awardee and a crime investigation veteran with over 22 years experience in this field. TAM believes that his special role will help fortify the organisation against any potential vested interest parties trying to break into the TAM system.
LV Krishnan, CEO, TAM Media Research, said, “Our core service of TAM has played a silent, yet, central role in helping the Indian Broadcast and Advertising industry reach the size and stature we know of today. This has only happened because of our regular proactive measures, one of them being constant expansion and enhancement of our TV audience panel home. Today, our TV audience measurement panel covers over 225 towns & cities across urban and semi-rural markets covering all the key states of India.”
TAM said that this move is probably a first of its kind, proactive initiative undertaken by any market research service provider to safe guard its operations.
“The key here is, and which a very few realise, that the complexity of such huge on-ground operations do run a risk of potential external threats. In our unrelenting focus towards quality and the need to protect the services from any types of external threats, TAM is taking further necessary steps that will ensure a deeper safeguard to the services via stronger walls of security and vigilance in the coming months and years,” Krishnan added.
Prior to joining TAM, Ratanjankar was with the HDFC Bank, handling vigilance functions for pan-India and helping the implementation of fraud management systems.
