Business Standard

Tata Motors reducing discounts on trucks to improve margins: Report

Tata Motors sells over 50 per cent of all the medium and heavy trucks in the country yet its margins have remained thin

Tata Motors

BS Web Team New Delhi
Indian commercial vehicle maker Tata Motors has started reducing discounts it offers on trucks to protect the margins, a report by The Economic Times said. With fewer discounts, the company has kept the maximum retail price constant, leading to an increase in the effective market operating price. 

"From September onwards, we have taken a decisive step. We are moving from a push system to a pull system," Girish Wagh, executive director at Tata Motors, told ET. "The journey has not been easy. The customer's mindset has become like that. We are spending time on communication with customers, financiers and channel

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jan 24 2023 | 9:14 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to