Tata seeks public opinion to rename Zica

Announces a global crowd-sourcing contest to finalise the new name for hatchback Zica- The #Fantastico Name Hunt

Tata Motors, India’s largest auto maker, has started a name hunt contest seeking public suggestions to rename a to-be-launched hatchback. The car, earlier titled Zica, has a name that sounds similar to the deadly Zika virus.

Tata Motors announced a crowdsourcing activity for people for a new name for its hatchback, previously named – ZICA (acronym derived from "Zippy Car"). This new small car is being showcased for the first time for the public at the Auto Expo 2016, in Greater Noida.

“While it carries the ‘Zica’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter," said a statement from the Mumbai-based company.
 

Through the global crowd-sourcing contest #Fantastico Name Hunt, the company will be looking forward to suggestions from its fans and audiences around the world to share what they think should be the name of the car, added the statement.