Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

One of the country’s top media executives Uday Shankar, president of The Walt Disney Company for the Asia-Pacific (APAC) region, recently indicated the industry was overdependent on advertising revenue. 

But, this reliance on advertising will not go away anytime soon. Instead, media industry experts and agency heads point to a revival in television (TV) and digital advertising in June, as big spenders such as fast-moving consumer goods (FMCG), automobiles, and e-commerce get operations back to pre-Covid-19 levels.

“The earliest we will see normalcy in terms of advertising will be around Diwali,” said Ashish Bhasin, chief executive officer (APAC) and chairman (India) of