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Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

Topics
Television | digital advertisements | Advertisment

Viveat Susan Pinto  |  Mumbai 



television, ads, advertisement, viewerships, viewers, TRP, barc, shows, entertainment
The data from TAM AdEx, sourced from the industry, showed that advertising volumes per day on TV grew by 74 per cent in June versus April, when there was a sharp decline in ad spends on account of the lockdown.

One of the country’s top media executives Uday Shankar, president of The Walt Disney Company for the Asia-Pacific (APAC) region, recently indicated the industry was overdependent on advertising revenue.

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First Published: Wed, July 08 2020. 22:12 IST

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