In May 2016, Shivendra Gaur started Rocket Post Live. It offers local news from Pilibhit in Uttar Pradesh through WhatsApp. Of the 14,000 people who use the service, more than 11,000 pay Rs 100 each a year.
Down south in Bengaluru, The Ken, launched last year, offers one original business story of 2,000-5,000 words every morning. It charges Rs 2,750 a year (excluding GST) and has 20,000 subscribers for its newsletter. Of these, paying subscribers are in “the low single digit thousands,” said co-founder Rohin Dharmakumar at Digipub, a digital publishing event last month.
Fastfilmz, another Bengaluru-based video app launched

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