Tips for AI startups in India: Big clients can be a blessing & a challenge

The last couple of years have seen highs and lows in the hype cycle for chatbots

The recent graduation function of Microsoft Accelerator’s 11th cohort in Bangalore had an unusual participant: Irzan Raditya, CEO and co-founder of Kata.ai, the first Indonesian startup to join this growth-stage accelerator program in India’s tech hub. The 13 other startups in the batch were all Indian.

A chatbot with 1.5 million friends
 

Landing big clients like Telkom and Unilever has been both a blessing and a challenge for Kata. “Typically, when you’re a B2B startup, you can scale slowly based on your growth or marketing. But in this case, we had to be ready on Day 1. We understood that