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UTVi in content tie-up with Business Standard

BS Reporter  |  Mumbai 

UTVi in content tie-up with Business Standard
BS Reporter / Mumbai April 24, 2008

UTVi, the soon to be launched English business channel by UTV, today announced a tie-up with the financial daily, Business Standard (BS). The tie-up will augment the content that UTVi currently offers.

The channel will air BS wire, BS alerts and BS breaking along with business bytes throughout the day. It will use business content to keep the audience updated with latest developments on the business news front, with inputs from Business Standard bureaus. The strategic alliance will give a boost to UTVi's content.

TN Ninan, editor, Business Standard said, "We are happy to partner with UTVi in this venture. This alliance gives us an excellent opportunity to combine the quality content of a business newspaper with the immediacy of television news."

UTVi will endeavour to get into the Business Standard newsroom to showcase senior journalists and subject experts. The views of these journalists and experts will be captured on air through programs such as a stock market preview in the morning, an edit page review or overview, and news items such as "Tomorrow

First Published: Thu, April 24 2008. 19:40 IST

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