Volkswagen's India share dips to 1%, firm seeks revival with 2.0 strategy

Volkswagen, on an average, sold about 3,000 cars every month to dealerships in the first half of the financial year 2019. The corresponding average last year was about 4,000 cars

It may not be going the General Motors way. But the world’s leading carmaker Volkswagen is now stuck with a market share of just one per cent in the fifth largest and one of the fastest growing car markets, India. Its market share used to be at two per cent in FY14. Skoda, another brand from the German car maker also operates in India (besides luxury brands like Audi and Porsche) with a market share of 0.47 per cent. General Motors exited India in mid-2017.

In July this year, Volkswagen Group decided to reboot its India dreams with an investment