'We Also Make Tomorrow' mantra burnishes Tata Steel's brand recall

Focused in the company's environmental commitment, the Campaign draws over nine million You Tube views, 330 million impressions

Tata Steel’s latest branding campaign ‘We Also Make Tomorrow’, emblematic of the steel maker’s commitment to build a greener and better tomorrow, has added sparkle to its brand recall.

An independent research done by Kantar, a leading data, insights and consultancy firm, shows Tata Steel’s brand recall scores featuring in the top 25 per cent embedded in their database. The score was determined out of different studies related to campaign evaluation conducted by Kantar.

The campaign that the surveyed people saw was in masked form where Tata Steel’s name did not figure. The study findings show the branding exercise resonated