The roll-out of online shopping experience by WhatsApp, along with Reliance's Jio Platforms, will give a shot in the arm to these firms and help them take on other e-commerce companies like Amazon and Flipkart.
Experts say the partnership will give JioMart access to over 487 million WhatsApp users in India. Experts say that the total annualised active e-commerce users in the country are only 200 million.
“WhatsApp is the primary messaging app for most Indians and the partnership shows the level of access JioMart would have to reach out to them,” said Rohan Agarwal, partner at consultation firm Redseer. “Also, this