Festive season accounts for 30-40 per cent of the total annual sales and its online channel which is stabilised post pandemic accounts for 10-15 per cent
Consumer durables firm Whirlpool India expects to grow ahead of the industry, predicting a comeback for its mid-priced and premium products as consumers resume spending during festivals.
The company has entered the front-load washing machines category by launching the XpertCare range manufactured at a facility built at Rs 115 crore in Puducherry.
The Indian market is underpenetrated, with just 14 per cent share for the company. In the next decade, the company will focus on replacement and penetration as per consumers' choice, said Vishal Bhola, managing director of Whirlpool India, in Delhi.
First Published: Sep 22 2022 | 6:15 PM IST