Women-led DTC cos on the rise, make up 40% of segment on Instamojo: study

Over 500,000 women visited Instamojo website in 2021 inquiring about setting up their business on the e-commerce platform, the report says

Peerzada Abrar | Bengaluru
Last Updated at January 11, 2022 17:21 IST

Instamojo logo

More women-led DTC (direct to consumer) businesses are coming into the spotlight. Over 500,000 women visited the Instamojo website in 2021 inquiring about setting up their business on the e-commerce platform, according to the ‘Indian DTC brands eCommerce outlook 2022’ report launched by Instamojo.

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