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Women-led DTC cos on the rise, make up 40% of segment on Instamojo: study

Over 500,000 women visited Instamojo website in 2021 inquiring about setting up their business on the e-commerce platform, the report says

Topics
Instamojo | women | DTC

Peerzada Abrar  |  Bengaluru 



Instamojo
Instamojo logo

More women-led (direct to consumer) businesses are coming into the spotlight. Over 500,000 visited the website in 2021 inquiring about setting up their business on the e-commerce platform, according to the ‘Indian brands eCommerce outlook 2022’ report launched by .

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First Published: Tue, January 11 2022. 17:21 IST

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