Subhash Chandra-promoted Zee Telefilms is gearing up to upset the dynamics of established prime time viewership patterns with a new programming strategy.
In fact, it could give other channels a run for their money since it is directly positioned to take on those segments which currently have a high viewership rating.
The company, which will be unveiling its new programming format in the beginning of October, will first have the entire Thursday prime time slotted for a recently released Bollywood productions. The movie which will be telecast from 8 pm to 11.30 pm will be directly pitted against the daily soaps and other serials aired by other channels which currently command high television rating points (TRPs).
According to Sandeep Goyal, group broadcasting CEO, Zee Telefilms,
