 "Amid Bollywood gloom, dubbed South Indian films taste success on TV too")
South Indian films dubbed in Hindi seem to be gaining wider acceptability among audiences, particularly on the small screen, as more and more Bollywood films are proving to be duds at the box office.
Over the weeks since February — when the Broadcast Audience Research Council of India (BARC) made modifications to the universe of TV viewing after setting up the establishment survey — Hindi general entertainment channels have seen a marginal rise in viewership, but Hindi movie channels have witnessed a significant jump.
Raj Nayak, chief operating officer, Viacom18, says, “As markets mature, we are seeing this
Over the weeks since February — when the Broadcast Audience Research Council of India (BARC) made modifications to the universe of TV viewing after setting up the establishment survey — Hindi general entertainment channels have seen a marginal rise in viewership, but Hindi movie channels have witnessed a significant jump.
Raj Nayak, chief operating officer, Viacom18, says, “As markets mature, we are seeing this
