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The National Dairy Development Board (NDDB) and DD Kisan have launched a partnership to create meaningful content for farm and dairy sector in Anand on Tuesday.
A Memorandum of Understanding (MoU) to this effect was signed for dissemination of up-to-date technical know-how to farmers, improve their livelihood and income by enhancing their knowledge and information on various technical issues related to farming in broader sense.
On this occasion, T Nanda Kumar, chairman, NDDB said, "This association will benefit millions of dairy farmers across India. The content will be based on ground realities, actual problems and issues faced by the farmers. He assured knowledge, information and facilitation support to DD Kisan."
Addressing the farmers, A Surya Prakash, chairman, Prasar Bharati conveyed that the joint effort will offer an effective platform to project success stories on progressive farmers. He said that this collaboration will enhance livelihood and income of the farming community.
Ranjan Mukherjee, ADG and head, DD Kisan channel outlined the objective of the MoU and also highlighted relevant points of the road map of collaboration.
