Tara Sinha, doyen of Indian advertisement world, passes away at 88

Tara Sinha (pictured), best known as the founder of ad agencies Clarion and Tara Sinha Associates, passed away on Wednesday at her Gurugram residence. She was 88.

 
Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. While Tara Sinha Associates was launched in 1985, Clarion was launched way back in 1955 at the start of her career.
 
Sinha was also regarded as a fearless woman, who spoke her mind and never hesitated to take tough decisions. Her career saw