Advertising In India

Indian digital ad market likely to double to $22 bn by 2030, says report

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, market research firm Redseer Consulting said on Friday. According to the latest report released by Redseer, digital advertising spend growth is outpacing the broader economy with the segment accounting for 70-75 per cent of total global ad spend in 2025 and is growing at 3-5 times the pace of global real GDP in 2025. "Indian digital ad market is currently at USD 11 billion in 2025. It is projected to grow at 10-15 per cent compound annual growth rate in the range of USD 19 billion to USD 22 billion by 2030," Redseer Consulting senior consultant Madhav Gulati told PTI. Geographically, the United States holds the largest share at around 46 per cent of global digital ad spend in 2025, followed by China at around 24 per cent share. The share of India is around 1 per cent at present, according to the report. Global digital advertising market to cross USD 1.2 tril

Plea filed in SC raises concerns over existing law on advertising of drugs

A plea has been filed in the Supreme Court seeking a direction to the Centre to constitute an expert committee to review and update the schedule of a 1954 law, which is aimed at controlling the advertisement of drugs in certain cases, in accordance with present-day scientific developments. The plea has sought a direction to declare that AYUSH doctors are also covered under section 2(cc) of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, as 'registered medical practitioners'. The 1954 Act is aimed at controlling the advertisement of drugs in certain cases, to prohibit the advertisement for certain purposes of remedies alleged to possess magic qualities. Section 2 (cc) of the Act deals with definition of 'registered medical practitioner'. "The Act was enacted to protect the public from false and misleading medical advertisements. However, Section 3(d) places a complete ban on advertisements relating to certain diseases and conditions," the plea, filed by ...

India's advertising industry may see marginal, digital-led growth in 2026

Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver

Brand value flickers for mid-tier celebs as influencers steal stage

A-list celebrities have not yet succumbed to the rise of influencers, as they continue to hold their own sway over audiences

India's ad industry raids followed tip-offs under leniency scheme

On Tuesday and Wednesday, the Competition Commission of India raided the local offices of WPP-owned GroupM, Interpublic, Publicis and Dentsu, as well as high-profile Indian broadcasters' body IBDF

Television still a 900 mn-people medium: Zee Entertainment CEO Punit Goenka

Says nothing is too late in the media and entertainment industry. If you get the content right, the audience will follow

India's ad to GDP: Stuck at 0.4%

Why is the ratio low? What could be the underlying causes?

Nearly half of Indian consumers want more diversity in ads, shows study

48% of Indians have expressed the need for more inclusive representation by brands, according to a UN-supported study on diversity and inclusion in the advertising sector

ASCI finds healthcare most violative sector in advertising: Report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

Adman Piyush Pandey to step down, transition into advisory role at Ogilvy

The 41-year-long association between Pandey and Ogilvy began in 1982 when he started his career as a client servicing executive

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Scarred by boycotts, ad industry treads cautiously this festival season

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

India ad market to expand by 16% in 2022, become fastest growing: Report

The digital ad space is estimated to grow twice as fast as ad spending through television

Education, health and personal care ads worst offenders: ASCI report

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

India to be fastest-growing ad market in 2021: Pitch Madison Report

Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.

WPP withdraws 2020 guidance as key ad markets slow over coronavirus

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

Tara Sinha, doyen of Indian advertisement world, passes away at 88

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency