You are here: Home » Current Affairs » News » National
Business Standard

Tourist guides to hold annual meeting in Varanasi, devise clean Ganga strategy

Varanasi with limited tourist interest currently has a huge untapped potential

Ruchika Chitravanshi  |  New Delhi 

The Tourist Guide Federation of India has decided to hold its annual convention this year in Varanasi, underlining the growing importance of the city for the tourism industry since Prime Minister Narendra Modi’s successful win from there.

Around 400-500 tourist guides would gather in Varanasi on August 2 and 3. The theme for the convention would be ‘Clean Ganga, Clean India’. The convention would focus on ways the tourist guides could contribute in transforming Varanasi into a better tourist attraction.

“We are the eyes and ears of tourists. No one knows the ground reality better than us," said Pathor Narinder, president, Tourist Federation of India.

Having just undergone the experience of finding hotel rooms for political delegates in the city, the tour guides would stress on the urgent need of building a hotel inventory to attract tourists.

“The stretch from the Kashi Vishwanath temple to the ghats is a tourist trail with small lanes and bylanes which are very dirty, with encroachments all over. These are the areas we should really focus on maintaining well if we want to build tourism," Narinder said.

The association would mobilise its 125-odd tourist guides present across the city to figure out areas of improvement with the involvement of locals. From spreading the message to people to conveying it to the government, tourist guides are planning to get more active on the ground.

"The tourist guides community can contribute a lot as watchdogs of tourism. They can also spread awareness messages by word of mouth. And this year, they have chosen the perfect location to start such a movement," said Subhash Goyal, President, Indian Association of Tour Operators.

Varanasi currently has a huge untapped potential, and tour guides in the holy city are in huge surplus. Guides here are keen to promote organised tourism during the upcoming convention, on the plank of safety and security of travellers.

“There is a heightened awareness about Varanasi but there is no increase in the volume of tourists. All the important pilgrimage areas in the northern India have not been able to present themselves as upmarket destinations," said Hari Nair founder and chief executive officer of

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sat, June 28 2014. 22:10 IST