Green shoots of recovery to sprout faster in non-metro markets: EY report

The green shoots of recovery are expected to grow faster in non-metro markets due to "higher resilience" shown by non-metro cities during the Covid-19 pandemic, says a survey by consultancy firm EY.

The EY survey, which polled over 4,000 respondents equally divided between metro and non-metro markets, was conducted to ascertain the potential impact of pandemic-related disruptions on consumer sentiments, its report said.

Categories like consumer goods, travel, entertainment, automobiles and white goods are all expected to see increased and faster recovery of demand from non-metro markets post the lockdowns, it added.

"Non-metro markets have shown higher resilience than metro markets in our