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68% of 51 million small and medium businesses run offline, says Report

Digitally engaged SMBs grow twice as fast compared to offline SMBs, says Google's Shalini Girish


IANS  |  Kolkata 

Shalini Girish, Google
Shalini Girish, director, marketing solutions, Google addressing media during a programme in Kolkata.

Around 68% of the 51 million Small and Medium Businesses (SMBs) in the country are offline, said Shalini Girish, director, marketing solutions, Google, on Tuesday.

Girish shared findings from a joint research study with KPMG titled 'Impact of Internet and Digitisation on in India'.

"The study reiterates that 68% of the 51 million Indian are offline and that digitally engaged grow twice as fast compared to offline SMBs," Girish said here.

Quoting the report, she said digitally engaged businesses are able to grow their customer base significantly with 52% catering to customers beyond their home city versus only 29% offline SMBs.

Highlighting the macroeconomic impact of the Internet, the research found that rising penetration and greater uptake for digital means by SMBs could help increase their contribution to India's GDP by 10 percentage points, taking it up to 46 to 48% by 2020.

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First Published: Tue, June 13 2017. 16:25 IST