Domestic toy makers see surge in sales after dip in Chinese imports

Sales rise for domestic players after India last year banned sale of toys that are not certified by Bureau of Indian Standards

toys, games, children, kids
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Toy company Funskool India, which is majority owned by tyre-maker MRF, said that its sales have doubled this April (peak season) compared to the last financial year.

Shine Jacob Chennai
The dip in import of toys from China, thanks to changed rules imposed by the government last year, has come as a boon for domestic manufacturers.

According to industry sources, domestic toy manufacturers are seeing a sharp rise in sales during the current financial year. On January 1, 2021, India had banned the sale of toys that are not certified by the Bureau of Indian Standards (BIS). This meant that all factories churning out toys to be sold in India had to be certified by the bureau along with mandatory product testing, including for units abroad.

This has led to

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First Published: Jun 19 2022 | 7:34 PM IST

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