E-commerce order volume grew 56%, GMV by 50% this festive season: Report

The Tier II and beyond cities have witnessed a growth of about 99 per cent as compared to last year's festive season, says a new report by Unicommerce

The e-commerce industry reported 56 per cent growth in order volume this festive season as compared to the festive season last year. The increasing order volume also led to the 50 per cent growth in GMV (gross merchandise value) as compared to the last year festive season, according to a new report by Unicommerce, India‘s largest e-commerce focused SaaS platform.

This was the first festive season after the world was hit by the coronavirus pandemic earlier this year. The consumers have become more “value conscious” than before and now are shopping across new categories. The rise of new categories such