From Banarasi saris to Kanpur leather, UP crafts industry gets Amazon boost

Amazon India and the Yogi Adityanath govt signed an MoU to help the state's MSME entrepreneurs at the 'One District, One Product' summit

E-commerce giant Amazon on Friday signed a memorandum of understanding (MoU) with the Uttar Pradesh government to support micro, small and medium (MSME) entrepreneurs in nine districts under the state's flagship 'One District, One Product' (ODOP) scheme.     

Through its 'Kala Haat' programme, Amazon India will help the state's traditional industries, which are synonymous with these nine districts, to leverage e-commerce to scale and access domestic and global markets.    

Under the tie-up, the company will provide support to about 300 MSME sellers registered under the ODOP scheme. Amazon will provide these entrepreneurs with training, account management guidance,