Hockey World Cup: Odisha plans co-branding of tourism, sports

The state tourism department is readying tourism packages for the visiting hockey players, accompanying officials and inbound visitors

Photo: @TheHockeyIndia

Odisha aims to dovetail tourism promotion campaign with its sports publicity in the run-up to the Hockey World Cup to be hosted by the state in November-December 2018.

The state government which is projecting Bhubaneswar as the country’s sports capital is looking at cross-promotional tourism activities to run in tandem with the sports campaigns. The idea is to showcase the city as a tourism centre of choice by leveraging the significant footfalls anticipated for the hockey spectacle. The Hockey World Cup is scheduled between November 28