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The India Tourism Development Corporation has signed a pact with the Ministry of Ayush for promotion of medical tourism in the field of Ayurveda and other traditional systems of medicine.
Under the agreement, the ITDC will promote "Heal in India Medical Value Travel in Ayurveda, Yoga and other Indian traditional systems of medicine", a statement said.
It will also as assist in establishing the country as the number one destination for medical value travel in consultation with the Ayush and Tourism ministry, the ITDC statement said.
Medical value travel, also known as health tourism or medical tourism is defined as travel for the purpose of maintaining, improving or restoring health through medical intervention.
Under the Memorandum of Understanding, ITDC will explore establishing Ayurveda and yoga centres in hotels run by it.
The pact was signed in the presence of Pramod Kumar Pathak, special secretary- MoA, SRK Vidyarthi, director, MoA, and Piyush Tiwari - director, commercial and marketing, ITDC, it added.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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First Published: Tue, January 24 2023. 21:32 IST