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PadMan Challenge a wasteful gimmick, doesn't do justice to an honest biopic

The team came up with a promotion plan" that took what was a great, honest biopic, and turned it into a conversation that questions very seriously whether the Pad Man team are living under a rock

Karuna Ezara Parikh 

The marketing team of Padman have managed to turn the #PadmanChallenge into a social media campaign. The likes of Aamir Khan, Deepika Padukone, Katrina Kaif and Akshay Kumar are seen posing with sanitary napkins in their hand on Instagram to erase the stigma around menstruation.

However, this author debates how Bollywood unfortunately, even when trying to be on the right side of things, doesn’t quite get it entirely right. Let’s get one thing straight, Arunchalam Murganantham is a hero. In an area of the world where educated men still begin to curl their shoulders ...

Disclaimer: Views expressed are personal. They do not reflect the view/s of Business Standard.

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First Published: Tue, February 13 2018. 09:27 IST
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