Asci seeks feedback on updating its guidelines for education ads

Regulator will accept inputs till April 15, new directives go beyond factual claims to try and curb negative habits and stereotypes linked to learning

Education ads are among the worst offenders when it comes to misleading claims. After keeping tabs on factual discrepancies, the Advertising Stand­ards Council of India (Asci) is now updating its guidelines for the sector to curb the tendency of such ads to perpetrate negative habits and stereotypes.
 

The industry watchdog has invited public consultation star­ting on Monday until April 15, following which its updated guidelines will take effect. In­puts and feedback can be sent to contact@ascionline.in. All educational institutions, including universities, colleges, sch­o­ols, coaching classes and edtech platforms will be expected to comply with the guidelines.
 

In