ALTBalaji partners MobiKwik for payment wallet integration

MobiKwik Wallet users to get 25% cashback on ALTBalaji's subscription

In the run up to its launch next month, Balalji Telefilms' digital video streaming platform ALTBalaji has entered into partnership with mobile wallet MobiKwik. The over-the-top (OTT) entertainment platform ALTBalaji, will offer 250 hours of original content and subscribers can now avail 25 per cent cashback while paying for the service using MobiKwik wallet. The partnership is expected to provide an easy payment facility to MobiKwik's 55 million registered users to use ALTBalaji.

ALT is expected to launch with around six original shows on April 15. A completely paid platform, the company has outlined strategies to hook customers and retain