HDFC Bank—India’s second largest private sector bank— has rolled out its exclusive range of credit cards for doctors and has also announced plans to launch comprehensive range of credit cards.
Speaking to Business Standard, Parag Rao, business head, credit cards, HDFC Bank, said, “ We are targeting youth and other segment of professionals for new credit cards, as there is a huge potential. We have already launched credit cards for teachers.”
On the occasion of “National Doctors Day” on 1 July, it launched its exclusive range of credit cards for Doctors—Doctor’s Superia and Doctor’s Platinum cards. These premium credit cards are designed to cater to the lifestyle, travel and other needs of doctors. Apart from welcome benefits, Doctors Superia members will be able to access more than 600 airport lounges around the world, irrespective of the preferred airlines or class. Members of the Doctors range of cards will also benefit from the reward point redemption across all major airlines in India.
He added, “There are 8.4 lakh registered doctors in the country as per
Medical Council of India with medical institutes produce 35,000 new doctors every year. We have always believed in offering every Indian a product he wants. Doctors card is another step in that direction.”
He added the Bank has credit cards user base of 5.60 million as of March 31, 2012 and this financial year, it is targeting to add another 1 million customers.