ICICI Pru Life policies cross 50 lakh mark

ICICI Prudential Life Insurance today announced the crossing of two milestones - the 5 million policies-mark, and assets held crossing the Rs 20,000 crore-mark.

Shikha Sharma, managing director and CEO, ICICI Prudential Life Insurance said: "Our fund management capabilities have struck a cord with the retail investor who have realised that equities provide maximum returns over the long-term and now looks at us as a viable route towards investing in markets, especially equities. This capability, along with our customised innovation in products and services, reflects continued trust reposed by our customers and has enabled us to achieve the significant twin milestones."