IndusInd Bank on Monday launched a ‘no-present-spending-limit’ credit card. The card, Indulge, which will be offered only to select customers, comes inlaid with 22-karat gold on the card plastic. It has been designed in a way that allowed layering of a gold leaf within the plastic layers that make a credit card. Indulge will give the cardholders additional spending flexibility over and above his credit limit, depending on his past spends and payment history. The card will be given out only ‘by invite’.
“It has always been our endeavour to provide marquee products to our customers and the IndusInd Bank Indulge credit card is yet another step in that direction,” said Romesh Sobti, managing director and CEO of IndusInd Bank.
The cardholders will have access to personalised chef services, chartered planes, yachts and super cars along with art advisory services.
Customers will get benefits such as complimentary priority pass and airport lounge access, offers on theatre and events, and complimentary tee-off at handpicked golf courses across the world. “The IndusInd Bank Indulge credit card will provide customers with a world of limitless possibilities to match their refined lifestyle needs. With a 22K gold inlay on the card plastic and many lifestyle benefits that are industry firsts, the IndusInd Bank Indulge credit card will redefine the way the customer sees and uses his credit card at the upper end of the spectrum,” said Sumant Kathpalia, head (consumer banking) at IndusInd Bank.
The Indulge card is available on the Infinite platform from Visa. “The IndusInd Bank Indulge credit card demonstrates the focus of the bank in understanding the unique needs of their high net worth customers,” said Uttam Nayak, group country manager of Visa in India and South Asia.