The insurance industry's actual growth is not only measured by new business premiums in life insurance, but also by the number of new policy sales that have happened in a particular period. While overall the industry has seen a healthy growth in new premiums, new policy numbers have remained flat.
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During the last financial year too, insurers had ended the year with a steep 37 per cent drop in the number of new policies. Here, both public sector and private sector insurers saw a decline in the number of policies. This was primarily due to the fact that a new traditional product regime had led to product refiling by insurers, leading to a dearth of products available for customers.

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