With the Reserve Bank of India (RBI) tightening co-branded cards issuance framework by disallowing sharing of transaction data by issuing entities with their co-branded partners, it might be more open to granting licenses to various large players and non-banks like Bajaj Finance thereby increasing competition in the segment, said Macquarie Research in a note on Friday.
In its master direction, the RBI said, “The co-branding partner shall not have access to information relating to transactions undertaken through the co-branded card”.
“The role of the co-branding partner entity under the tie-up arrangement shall be limited to marketing/distribution of the cards and