United India Plans Automation To Cut Down Process Time

Anticipating stiff competition from private players, United India Insurance (UII) is trying to bring down processing time to a day through its computerisation and networking initiative that is underway.

UII at present requires more than a month to issue certificate. Company officials hope to bring this down to a day when its computerisation and networking is in place. While, officers in charge of networking says the company will be able to network all its offices by the end of the year.

Officers in the issuing section have also made the same as the cutoff date for speeding up the process. Investment earmarked for linking all its branch offices is Rs 125 crore.

 

Thrust at UII is on personal insurance products and the company is laying special emphasis on retraining all its employees in transforming them to marketing wizards and bring about a change in their attitude.

The company is training its personnel in a chain process. While, it has already trained some 300 odd top-end officers, the idea is, these executives will retrain the rest of the employees.

With a large employee base, six to seven policies from each one will have a huge cumulative effect on the total number of policies, explains R Sen, assistant general manager in charge of the eastern region.

Although UII at present has some 300 odd products, it will add to its range depending on the need of the customers. The target will be the middle and the upper middle class.

Meanwhile, the company has also taken tailor made products for its corporate clients. "We will cater to specific insurance needs of all our clients", said Sen. "Depending on the risk involved, we seek guidance of our reinsurers. We will have most of the risk transferred to international reinsurers," he added.

UII traditionally covers large corporate clients in the country, focus now is on clients with specialised insurance cover requirements.

"With the help of our reinsurers we will try and cover all insurance requirements that are popular in other parts of the globe, yet are not available in India," he said.