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Apple's entry into car industry doesn't scare us: Volkswagen CEO Diess

Diess dismissed concerns Europe's largest automaker could be degraded to a contract manufacturer for technology firms

Volkswagen CEO | Apple  | Automakers


Herbert Diess
CEO of Volkswagen Herbert Diess | Photo: Reuters

Apple’s plan to enter the auto industry is “a very logical step” as the iPhone maker combines its expertise in software, batteries and design with enormous resources, according to Herbert Diess.

“Despite that, we’re not scared,” Diess said in an interview with Frankfurter Allgemeine Sonntagszeitung. The car sector is different from the technology industry, and “won’t manage to take it over overnight.”

Diess dismissed concerns Europe’s largest automaker could be degraded to a contract manufacturer for technology firms. Cash-rich US and Asian technology giants are plotting inroads into the industry as cars gradually turn into software-intensive self-driving vehicles.

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First Published: Mon, February 15 2021. 00:44 IST