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Chinese tourists are notorious for spending money. In Japan, locals even have a special word – bakugai or ‘explosive buying’ – to describe the bulk-buying sprees of Chinese travelers. From cosmetics to luxury handbags, shopping is a big part of tourism for outbound Chinese travelers.
For Chinese tech companies, these globe-trotting consumers serve as an entry point into overseas markets.
According to the World Tourism Organization, China led the world in outbound tourism for the fifth year in a row in 2016, hitting a new record of 135 million travelers that spent a total of US$261 billion.
The power of money
In China, anything
