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In Lego's coronavirus plan, only 'creative workers' have to come to office

Lego's current staffing arrangement seems to have boosted morale

Photo: Bloomberg
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Photo: Bloomberg

Christian Wienberg | Bloomberg
Lego A/S has redefined the concept of the “office worker.”
 
In an effort to adapt to the pandemic, Europe’s biggest toymaker has been reserving precious office space for its most creative people: the designers who need to play with toy bricks and invent new Lego ideas to keep kids entertained. To make space for Lego’s definition of an essential worker, staff in other departments have been asked to stay away.

“Our Lego designers simply must be in the office,” Chief Executive Officer Niels B. Christiansen said in an interview. “They need to be where they have access to all the