Facebook cuts back on news to give you more time with advertisers

Research from US shows that adults spend about 50 minutes a day on Facebook - though reports suggest that this is decreasing

Dear friends, it’s not us, it’s you. You are the problem. You’ve stopped sharing every intimate detail of your lives and we can’t monetise you as well as we’d like. So we’re changing our relationship to convince you to share more, so we can show you more ads.

Not an exact quote from Mark Zuckerberg, of course, but a rough translation. In a statement released on January 12, the company’s founder announced new changes to the platform’s news feed that would prioritise posts from friends and family over content posted by news organisations and businesses.

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