From selling books to redefining retail: How Amazon, Bezos changed world

Amazon - named after the world's largest river - continually took shopping convenience to newer levels

Amazon announced Jeff Bezos is stepping down as CEO almost 27 years after he founded the company to sell books to customers over dial-up modems.

Amazon wasn’t the first bookstore to sell online, but it wanted to be “Earth’s biggest.” When it first launched, a bell would ring in the company’s Seattle headquarters every time an order was placed. Within weeks, the bell was ringing so frequently employees had to turn it off.

But Bezos – who will remain at