Gillette's advertisement on toxic masculinity gets both applause, abuse

Gillette said it had commissioned a study of 1,188 adults and found that the results "emphasize the outsized importance of 'soft' skills in today's modern man."

In less than two minutes, the men and boys in Gillette’s new ad engage in a panoply of bad behavior: bullying, fighting, discrimination, sexual harassment and more. A line of them, standing behind smoke wafting up from their grills, recites, “Boys will be boys will be boys will be boys.”

“Is this the best a man can get?” the ad asks, challenging viewers to confront issues like toxic masculinity and #MeToo and to abandon “the same old excuses.” By the end of the clip, men are challenging catcallers, championing their daughters and breaking up brawls.

The company, known for its razors and