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Google isn’t planning to rid fake news from its search results — but it’s trying to purge it from the top.
The Alphabet company is making a rare, sweeping change to the algorithm behind its powerful search engine to demote misleading, false and offensive articles online. Google is also setting new rules encouraging its “raters” — the 10,000-plus staff that assess search results — to flag web pages that host hoaxes, conspiracy theories and what the company calls “low-quality” content.
The moves follow months after criticism of Google and Facebook for hosting misleading information, particular tied to the 2016 US presidential election.
