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Here's how penalty-hit Google tried to tweak Android deals to placate EU

European Union Competition Commissioner Margrethe Vestager says the peace offering didn't come quickly enough

google antitrust penalty, european union, google fine, eu
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Aoife White & Stephanie Bodoni | Bloomberg
European Union Competition Commissioner Margrethe Vestager coolly hit Google with a 4.3 billion-euro ($5 billion) fine last week, the biggest penalty in the history of antitrust enforcement.
 
It didn’t have to be that way.
 
A year earlier, when the company -- already reeling from a 2.4 billion-euro fine in another EU case -- made quiet attempts to settle the probe into deals it has with Android phone makers, the response was equally chilly.
 
The Silicon Valley search giant had waited at least a year too long to broach the subject of a settlement, the 50-year-old Vestager said in an interview.