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Inside Masayoshi Son's eccentric, relentless deal-making spree

In deal after deal, Son pressed to meet founders face to face, urged them to take more money than they wanted

SoftBank, Masayoshi Son, Son
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Masayoshi Son, head of the Japanese conglomerate SoftBank

Bloomberg
Early last year, Cheng Wei, founder and chief executive of the Chinese ride-hailing juggernaut Didi Chuxing, tried to resist taking money from legendary investor Masayoshi Son. Cheng told the SoftBank Group chief he didn’t need the cash because his company had already raised $10 billion, according to people familiar with the matter. Fine, Son said, then suggested he might direct his support to one of Didi’s rivals. Cheng relented and took the investment: $5 billion in the largest fundraising round ever for a tech startup.

Son pulled a similar maneuver in November, publicly warning Uber Technologies that if he didn’t