Jeff Bezos plans to fly on Blue Origin's first human spaceflight

Blue Origin is auctioning off a seat on its New Shepard rocket for the July 20 flight, an 11-minute trip to suborbital space that will reach an altitude of about 100 km

Jeff Bezos will go to space next month when his company, Blue Origin, launches its first passenger-carrying mission.
 
The 57-year-old, who plans to travel alongside his brother, Mark, made the announcement in an Instagram post Monday. The scheduled launch next month will be about two weeks after the billionaire plans to step down as chief executive officer of Amazon.com.
 
“Ever since I was five years old, I’ve dreamed of travelling to space,” Bezos said in the post. “On July 20th, I will take that journey with my brother. The greatest adventure, with my best friend.”
 
Blue Origin