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Judge in Google case disturbed that company tracks even 'incognito' users

Weighing Google's attempt to get the suit dismissed, judge said she finds it "unusual" the firm would make "extra effort" of data collection if it doesn't use it to build user profiles or targeted ads

Google makes it seem like private browsing mode gives users more control of their data, Amanda Bonn, a lawyer representing users, told Koh
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Google makes it seem like private browsing mode gives users more control of their data, Amanda Bonn, a lawyer representing users, told Koh

Joel Rosenblatt | Bloomberg
When Google users browse in "Incognito" mode, just how hidden is their activity?

The Alphabet Inc. unit says activating the stealth mode in Chrome, or "private browsing" in other browsers, means the company won’t "remember your activity." But a judge with a history of taking Silicon Valley giants to task about their data collection raised doubts Thursday about whether Google is being as forthright as it needs to be about the personal information it’s collecting from users.

At a hearing Thursday in San Jose, California, US District Judge Lucy Koh said she’s "disturbed" by Google’s data collection practices in a class-action lawsuit