You are here: Home » International » News » Companies
Business Standard

Lego's new way to boost motor skills, creativity in classrooms in China

The focus on learning, in a market notorious for its rigid exam-oriented education system and piles of homework, could help Lego in China as business elsewhere softens

Reuters  |  BEIJING/SHANGHAI 

Danish toymaker Lego is hoping to build a following with Chinese parents by promoting its place in the classroom as well as the toy box. The firm, famous for its brightly coloured building blocks, is working with local education departments, state schools and the private education providers to get kids playing with Lego as a way to boost motor skills, creativity and attention spans. The educational push in China goes beyond what Lego does in other markets, in part a nod to the country's disciplined focus on learning but also a reflection of how the market is booming in ...

This article is no longer available in our repository.

There could be multiple reasons for this.

First Published: Mon, February 19 2018. 11:43 IST
RECOMMENDED FOR YOU