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One surprise standout for Uber: Food delivery

Uber came late to food delivery, which is a $100 billion-plus market, or about 1 per cent of the total food market, according to a study by McKinsey

Uber has barrelled into the crowded, cutthroat space of food delivery
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Uber has barrelled into the crowded, cutthroat space of food delivery

Mike Isaac | NYT
For years, Bob Gordon, the owner of Footprints Cafe in Brooklyn, handled the delivery of his restaurant’s meals, like his Caribbean-inspired “Rasta Pasta,” to customers. So when he decided to work for the first time with an outside delivery service —UberEats, the delivery arm of the ride-hailing giant Uber —he was nervous.
 
Then, the orders started pouring in.
 
“We weren’t prepared for the volume that came in” through UberEats this year, Gordon, 46, said. “I myself, as an owner, had to work three weeks straight cooking on the food line just to keep up.”
 
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