Hundreds of thousands of Americans drive for Uber. And the company is looking for many more. It runs ads on Facebook that say, for example: “Driving toward something? Make extra money when it works for you and get there faster.” Another touts: “Earn $1,100 in Nashville for your first 200 Trips. Limited time guarantee! Terms apply.”
There’s just one catch: Many of those ads are not visible to women.
A ProPublica review of Facebook ads found that many purchased by Drive with Uber, the company’s recruiting arm, targeted only men in more than a dozen cities across the U.S.

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