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Starbucks ties up with Alibaba to expand coffee biz, revive sales in China

Starbucks' shares fell steeply in June after the company said it expected slowing sales growth in China

Reuters  |  Shanghai 

Starbucks Corp is partnering with Alibaba to deliver its coffee in Chinese cities, betting the move will revive sales growth in its second-largest market that is witnessing aggressive competition from local coffee start-ups. Starbucks flagged in June that it was pursuing such a tie-up after reporting a sudden slowdown in China sales growth, which it partly blamed on a government crackdown on third-party delivery firms that had previously helped drive orders at its cafes. "We quickly saw that here is a world class technology company ... that's focused on retail and modern ...

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First Published: Thu, August 02 2018. 10:01 IST
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