You are here: Home » International » News » Companies
Business Standard

TikTok Pulse to explore ways for sharing ad revenue with some creators

The company said that, with TikTok Pulse, it will also begin to explore its advertising revenue share programme with creators, public figures and media publishers

TikTok | Advertisement revenue | Social media apps

IANS  |  Beijing 

Representative image

Short video platform is introducing ' Pulse', a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed.

The company said that, with Pulse, it will also begin to explore its advertising revenue share programme with creators, public figures and media publishers.

"Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost.

"From the very beginning, we have committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse," it added.

TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.

"Our goal is to build creative tools for brands to be discovered and connect with the broader communities around them. TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action," the company said.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, May 05 2022. 14:50 IST